Pay Per Click (PPC) Tools

Pay Per Click Advertising is all about testing, which is why it is so important to have the right tools. These free and paid PPC Tools will help you manage your paid search campaign. For optimizing Pay Per Click, understanding these Bid Management and Budget Estimation tools can make all the difference.

Pay Per Click Tools

• Google Traffic Estimator – Get traffic estimates for keywords without having to add them to an actual account or using the Google AdWords sign-up tool
• Yahoo ROI Calculator – This tool helps to estimate how to be profitable while paying for ads, measures the ROI of a paid ad spend
• Google Conversion Optimizer – Google Adwords tool that manages your ad cost based on specific conversion targets
• KeywordMax – keyword tracking and analytics tool
• BidMax – great PPC Bid Management Software
• ClickTracks BidOptimizer – integrates with CLickTracks Pro,  optimizes Pay Per Click Campaigns based on your metrics
• Google Web Optimizer – great tool for testing and optimization of landing pages
• Google AdWords Keyword Research Tool – tells you which keywords to advertise for based on your URL
• MSN AdCenter Labs – lots of good PPC tools, also has a cool Ad Intellegence plugin for Microsoft Excel