Pay Per Click (PPC)
Pay Per Click Advertising gives you the opportunity to have your advertisement listed within the major search engines for a fee. These are the sponsored links you see at the top or right of the Search Engine Results Page (SERP) when you conduct a search. The system works by bidding on certain keyword phrases related to your products or services. Pay Per Click (PPC) is also referred to as Cost Per Click (CPC) because of the nature in which the publisher is charged when a searcher clicks on the ad. In theory, whoever bids the highest should get the top position, but Google has created a formula which takes many different factors into account, including how many times the ad is clicked on. This is why it is necessary to both optimize and monitor your PPC campaign.
When people actually do click on your ad, they are taken to the page on your website that is associated with the advertisement. As the advertiser, you only pay when someone clicks on the ad and is sent to your website. Although most bids range from $0.20 to $3.00 per click, we have seen them reach as high as $40 to $50. The goal is to optimize the ad so that the benefit of that visitor outweighs the cost of getting them to your site.
If you would like to learn more about how Databanq can help you manage your Pay Per Click Advertising, click here to request a quote.