Link Building

Link Building campaigns have three primary targets - search engines (for higher rankings), visitors (for targeted traffic) and readers of other sites (for branding & exposure). Our Link Building efforts are aimed at acquiring high-quality, authoritative, relevant links to your website for the primary purpose of improving organic search rankings.  A few of the factors that we analyze when researching which links to acquire include:

• Trust/authority of the domain linking to you
• Relevancy of the site linking to you
• Link popularity and PageRank of the site linking to you
• Number of outbound links on the page linking to you
• Age of the site linking to you
• Crawl Frequency of the page linking to you
• Anchor text of the link
• Text surrounding the link
• Placement (zone) of the link on the page

All of these factors, along with the results from our technical analysis must be carefully considered when acquiring  links. This is why we have a dedicated team of experienced link builders who will focus on researching, negotiating, and acquiring high quality links for you.

Link Building & Social Media

At the beginning of our Link Building campaign, DataBanq will work with you to identify the pages on your site that will be specifically targeted (usually 15-20 pages). We will provide you with an initial report of the search rankings for those pages and monitor them throughout the campaign. The way that we measure the success of a Link Building campaign is by the RESULTS. Ultimately, the results we are looking for include significant increases in search engine rankings which inevitably lead to more traffic.

Our standard SEO Link Building package includes a minimum 40 hrs/mo. of dedicated Link Building Services. This includes extensive research, site identification, negotiations, manual submissions, inquiries, email communications, writing of ad copy and any costs related to obtaining links. We will also provide you with detailed monthly reports of the sites we contact, links we obtain and any costs we incur (as some of the links we obtain may require a monthly or annual fee, i.e. Yahoo! Directory). 

In the first month of your campaign, we will analyze your backlink profile, as well as the backlink profiles of your competitors. From here we will clean up your existing links, start building your neighborhood, and begin to research potential sites. Each month we will do one linkbait/social media piece, as well as the other forms of targeted link development.

Our Methodology

Social Media
We utilize Social Media Marketing to create buzz and excitement around your products/services. Now the most viral form of online marketing, we help capture your audience through creative articles that drive tons of traffic and links. Our marketing team will craft an original article to be spread throughout the social-sphere. We will conduct one major campaign per month to compliment the more targeted linking strategies below.

Neighborhood Building
We will provide you with an initial report that lists which sites are currently linking to your domain, how they are linking, and who links to your top competitors. This list is then sorted by quality and relevance to determine which sites we should contact. Our link builders will then contact these webmasters directly in an effort to obtain a link from their site. This method helps to put you in the best “neighborhood” and has been proven to generate many high-quality, relevant links.

Authority Link Building
Databanq utilizes proprietary tools, existing relationships, and years of experience to create an advanced Link Building campaign.  We use the information gathered in the Keyword Research, Competitive Analysis and Link Analysis to determine the best places to obtain authoritative links. In addition, we strive to get links from authority sites such as About, Wikipedia, Universities, and other well respected sites. 

Contextual Link Building
A great way to build link popularity is Contextual Link Building. This involves having your keyword topics written about on blogs and editorial websites.  The first benefit of this is having your company, products or services talked about by these authors. More importantly, they will provide links back to your website within a relevant post, and with relevant anchor text.  As needed, we even create original articles for them so that we can manage the language used to describe your company. 

Directory Submissions
Directories play an important role in delivering quality links and targeted traffic. Many directories are subject to manual review, and thus search engines consider these directories to be valuable.  We manually submit your site to the appropriate directories based on your industry.